London, Britain · Sustainable everyday clothing
Thought
Natural fabrics and quiet colour, made to be kept for years.
The story
Thought started in 1995 in Sydney and is now designed in London. It spent its early years as Braintree and took the name Thought in 2017, but the idea never changed: clothes made from kinder fabrics that you will still be wearing in five years.
Everything leans on natural and recovered fibres, from bamboo and organic cotton to Tencel and responsibly sourced wool, with GOTS and Oeko-Tex certification behind the fabrics.
Why we love it: Comfortable, washes well, and it lasts.
Good to know
- Where it is from
- London, Britain
- What it is
- Sustainable everyday clothing
- Find it at
This season
Thought right now
Everyday jersey, soft knits and the bamboo socks people come back for.
A taste of the current Thought collection. Stock changes often, so pop in or give the shop a call to see what is on the rails right now.