Copenhagen, Denmark · Contemporary womenswear
Masai
Relaxed Danish layering in soft, natural fabrics.
The story
Masai was founded in Copenhagen in 1992 by siblings Nina and Hans Rye, and you can feel the Scandinavian thinking in every piece: easy shapes, soft natural fabrics and a quiet, wearable palette that never shouts.
What we love is how well it mixes. Nothing is fussy, everything layers, and a few pieces go a very long way.
Why we love it: It suits real bodies and real lives, and it lasts.
Good to know
- Where it is from
- Copenhagen, Denmark
- What it is
- Contemporary womenswear
- Find it at
This season
Masai right now
Deep plums, olive and charcoal, with the drapey jersey and cotton pieces our regulars come back for.
A taste of the current Masai collection. Stock changes often, so pop in or give the shop a call to see what is on the rails right now.